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Our belongings — what do they really mean to us?
A YouGov survey commissioned by Cityvarasto explored Finns’ relationship with belongings, self storage and moving. Over 1,300 respondents. A nationwide sample across Finland.
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Research overview
Commissioned by: Cityvarasto Plc
Conducted by: YouGov / Sales Questor Oy
Fieldwork period: 27 Feb – 9 Mar 2026
Respondents: Finnish adult population living in municipalities with over 20,000 inhabitants
Sample size: N = 1,355
Margin of error: ±2.3 percentage points (95%)
Method: Online survey
Belongings can be a burden — but also a source of joy: key findings
52 %
feel they own too many belongings. Among women, the figure is as high as 62%.
48 %
say the amount of stuff makes everyday life in families with children heavier than it should be.
42 %
say nostalgia is the strongest emotion their belongings evoke.
42 %
report that at least one room in their home has lost its original purpose because of belongings.
30 %
say they need more space for everyday life — one of the most common reasons for planning a move.
25 %
say belongings cause arguments at home at least once a month.
Other interesting insights
25 %
experience stress because of their belongings.
18 %
— nearly one in five people in a relationship — say belongings cause conflicts.
14 %
mention having too much stuff as a reason for moving.
Want the full picture?
Download the complete study and dive deeper into Finns’ relationship with their belongings.
Media contacts & interview requests
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Elina Himberg
Chief Marketing Officer
elina.himberg@cityvarasto.fi
+358 40 574 8939
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Leena Honkajuuri
Media contacts & interview requests
leena.honkajuuri@gmail.com
+358 40 195 5943